Argonos Geop
Geospatial analytics: show your business data on an interactive map
Argonos Geop (formerly Articque) displays your customers, your buildings or your indicators on a map, next to the population of each municipality. It is the mapping and geospatial decision enabler of the Argonos platform. An AI assistant helps you prepare the data and explore the map.
- 40% Time saved on creating reports and maps
- 50+ Mapping analysis and display modules
Definition
What is geospatial analytics?
Geospatial analytics is decision support based on where data is located. It places an organisation’s location data on a map, next to public geospatial data such as population or businesses. Spatial analysis adds calculations, such as travel times, and simulations that bring out patterns and trends hidden in tables. Vendors also use the terms spatial analytics and location intelligence. Using a customer or building file to decide where to act is also called data valorisation. Geomarketing and sales territory management are 2 of its applications. With AI-enhanced geospatial analytics software such as Argonos Geop, business teams run these analyses without writing code. Its AI automatically picks out high-potential areas and gaps in results.
5 uses of geospatial analytics with Argonos Geop
-
Enrich your files with ready-to-use public data
The Argonos Geop DataMarket brings together external databases already formatted for analysis. For France, it holds more than 800 indicators from INSEE, the national statistics institute. They are available from municipality level down to 200-metre grid squares. Companies listed in the Sirene register complete the set. You choose the indicators you need and attach them to your files to enrich your internal data.
-
Calculate your penetration rate area by area
The penetration rate compares your number of customers with the population of a municipality or a neighbourhood. On a map, it shows where your customer base is already strong and where it remains weak. You can also describe the profile of the neighbourhoods where your customers live: age, income, type of housing. This profile helps you know your customers by location.
-
Publish an interactive observatory on your website or intranet
An observatory brings together the indicators of a territory, such as population, housing or employment. With Argonos Geop interactive atlases, a URL is all you need to embed it in a web page. Elected officials, staff and residents move from region to municipality, then click an area to read its profile. Each data update feeds through to the atlas, which makes a territorial observatory easier to run.
-
Track the occupancy of each building in your portfolio on a map
On a map, each building appears with the average age of its occupants or their length of occupancy. For France, the DataMarket property database adds the most common energy performance rating (DPE) in each neighbourhood and property prices. Social landlords and local authorities can then manage their property portfolio by office, by area or by building.
-
Find your sites and insured properties located in flood zones
For France, the DataMarket environment database includes the flood zones published by Géorisques, the government risk portal. They include a scenario that factors in climate change. It also gives, for each municipality, the cost and frequency of claims linked to natural disasters. You overlay these zones on your addresses to list the exposed buildings and assess the climate risks they face.
Information system
Does Argonos Geop fit into your information system?
Argonos Geop connects to SQL Server, MySQL and PostgreSQL databases, as well as to Salesforce and Coheris CRM. It also imports your Excel and CSV files, and spatial data in GeoJSON or Shapefile format. The data stays synchronised with your tools, and the maps update with it.
Argonos Geop analysis tools for data and research analysts
-
Build an analysis module by module in the flowchart
The flowchart is the design space of Argonos Geop. You connect base map, data, calculation and display modules there. The map is drawn alongside and changes as soon as you modify a parameter. You can test several hypotheses in a few minutes.
-
Extend a regional analysis to the whole country
An analysis model can be reused as many times as needed. You load the new data, and both the map and the report update. One click applies the same model to the whole country. You then share it with your colleagues.
-
Map commuting and goods flows
The Flows module uses an origin-destination file, such as place of residence and place of work. It draws arrows whose thickness or colour varies with volume. Deliveries between warehouses and stores are shown in the same way.
-
Group municipalities or customers into typical profiles
Hierarchical cluster analysis forms groups of municipalities, neighbourhoods or customers that resemble each other on several criteria. Principal component analysis (PCA) brings out the criteria that weigh most in these similarities. Each typical profile then appears on a map in its own colour.
Industries
Geospatial analytics applied to your sector
The problem
Customer complaints arrive in several Excel files, sometimes hundreds of thousands of rows long. They have to be consolidated, then read line by line. Management struggles to see which sites to deal with first.
With Argonos Geop
Locate customer complaints down to the store or branch
Each complaint appears on a map, from national level down to the site concerned. The same model is broken down by reason for complaint and brings out the reasons on the rise. You focus your action plans on the sites where complaints build up.
The problem
A health mutual tracks large volumes of claims. Broken down by region, spending reveals neither local gaps nor cases of over-consumption.
With Argonos Geop
Map the health spending of your policyholders
Your policyholders and their health spending appear on interactive maps. You spot local trends, such as over-consumption of care in one area. These maps also fit into your monitoring reports.
The problem
A local authority opens a service or launches a support scheme. It then wants to measure what the action changed, and where. Annual tables do not lend themselves to this comparison.
With Argonos Geop
Measure the effect of a public policy area by area
An indicator is compared before and after the action, from municipality down to neighbourhood level. An interactive atlas presents this indicator and updates with the data. You can check that investment goes to the right places, and adjust the action if needed.
